For those looking for jobs in 2011, there is some good news. The Council of Public Relations Firms just reported (Jan 19) that most firms reported significantly increased income for the final quarter of 2010 as compared to the same time in 2009.
Indeed, two-thirds reported double-digit revenue growth in 2010!
As a consequence, two-thirds of firms reported hiring more public relations professionals immediately and in the near term.
One of the specific growth areas, no surprise, is social media. Implications: absolutely necessary skill set. Not just how to, but why and when to.
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