So after nearly 6 years, I’m returning to my blog to share thoughts and reflections on the practice and profession of public relations.
In the intervening years I have gained much experience at many levels and hope to share those experiences and reflections with those who chose to inflict this blog on themselves.
So, look for more from this blog on a weekly basis, sometimes once — sometimes more often as time and thought suggests and allows.
A word about the new banner photo: I took this picture along the Chobe River in Botswana in 2016 while on a photo safari. Not only is it a magnificent shot (if I say so myself!), but is symbolizes to me the light public relations can and must shed on issues and ideas in our modern world. And that’s where I’ll be taking this blog in the future.
Join me along the way.
Today I relaunched this blog in the (relatively) new Twenty Eleven theme for WordPress blogs. It’s clean, very readable, and a little more graphic and attractive than my old theme. It also looks to be a little more flexible than my old theme. Chose my favorite photo of the Golden Gate Bridge because in our business, building bridges to people is what it’s all about.
I’ll continue to “tweek” it as time progresses. I also added a page on my books for anyone interested.
Working on the Bizceos blog. I serve as editor for a group of very experienced bloggers all posting to the site. Our objective is providing small and mid-sized business owners and managers with public relations, management, marketing advertising information they can use to help advance their businesses. We also post articles on social media to keep readers as up to date as possible and to look forward to developing trends.
We publish 10-12 articles each week. One of today’s articles is on Google+ and its significant initial growth and potential for future growth and use as a marketing and public relations platform. The jury’s out, of course, but…
Visit the Bizceos site and let us know how we’re doing. Suggestions always welcome.
I can only say I am completely overwhelmed and humbled by the many messages and comments I have received since I posted yesterday’s news. Thank you all for your very kind words and thoughts. Over the next few days I will respond to each and every one of you personally.
As for the future, I cannot predict what will happen with the School.
For myself, life will certainly continue in the warm knowledge that I have helped may of you, and knowing that all of you are in the process, or poised to, help move our professions forward. I’ll be doing some consulting in the short term and then exploring more long-term options. Additionally, I’ll continue to write more often here and edit the Bizceos.com blog daily.
Again, thank you everyone for your wishes and messages.
Open letter to Students of the School of Journalism at IUPUI:
It is with regret that I report to you that I will be leaving IUPUI at the end of July to pursue other opportunities.
After learning from School administrators that I would no longer be Coordinator of the Public Relations sequence nor direct the public relations graduate degree program, I was offered a solution to leave the university early and I have accepted that solution.
I am very proud of what has been accomplished over the past seven years, including the solid development of a professional undergraduate public relations sequence of courses, the establishment of a university-wide minor in advertising, and the development and very successful launch of a Master of Arts in Public Relations degree program.
But most significantly, I am so very proud of all of our School of Journalism students and graduates. You all make up the heart of the School of Journalism at IUPUI. Your successes over the past years are significant, and I expect you to continue to have a major impact on the professions of public relations and journalism as you progress in your careers.
I will always be available to all of you to help in any way I can in forwarding your student and/or professional careers. Connect with me on LinkedIn and Facebook so we can keep in contact. Don’t ever hesitate to contact me if you need anything.
It has indeed been my pleasure to serve the students of IUPUI for the past seven years. They are among the most important years of my professional life. I thank all of you for those experiences.
A recent BusinessWired (Business Wire) poll of more than 270 PR professionals asked them their favorite social media tool. In a close finish, Twitter was the leader with 33 % of respondents reporting Twitter as their top social media channel. Facebook was a close second.
It’s a clear favorite over blogging. Why? The speculation is that Twitter takes significantly less time for an equivalent timely impact. Blogging takes a significant investment in time and intellectual effort.
If this speculation is true, then the implications are troubling. Twitter is, indeed, a useful tool in many ways. And it is easier and quicker for most of use to use. Yet its very brevity of 140 characters leads to simplicity of thought and ideas.
A better mix, I would think, is extensive use of Twitter to drive traffic to more thoughtful — but perhaps fewer — posts on a blog. Yes, that requires more work and more time. But the result is increased awareness and understanding.
Both Twitter and blogging have their places. They should be used as partner tools in an overall communication strategy of engagement with key publics.
Read their report at http://bit.ly/fcGl8I.
As we look forward to better weather this Spring — and after all this snow, do we ever! — it is also a time to look forward to the initial job search for many college graduates. As my previous post might suggest, the job market in PR seems to be opening up a bit. But, that doesn’t mean there’s a job for every graduate out there this Spring.
So, what will make the difference between those who do find that coveted job and those who continue to wait tables at O’Charleys? What makes the difference between success and more waiting?
After watching and advising and hiring for more than 30 years, I have some of the answers. I shared some of those with PR graduate students Saturday in a workshop on the Job Search. Here are some highlights:
- Treat the search like is was your actual job. It’s that serious and important.
- It’s essentially a PR campaign with you as the client and a job as the goal.
- Everything counts and must be done right. From business cards to an effective and compelling cover letter, from a powerful targeted resume and solid job interview skills, from solid research into people and companies to use of the new tools of the internet and social media, they all must be in the mix.
- Get into the 21st Century and actively use the social media tools that are available. Jobs are being posted on LinkedIn and Twitter. Are you there? Do you have a professional presence online?
- Network, network, network. This is the secret. Most will get their new job through who they know or get to know.
None of this is a big secret, yet year after year I see graduates who simply don’t do it all — and consequently fail. And, I see those who do a comprehensive and complete search succeed — even in a bad market.
If you are graduating this May (or August), start now. Build your campaign and execute it vigorously and with passion. And pay attention to the details. They all count. They all make a difference.